Hangzhou Wanxiang Culture Technology Co., Ltd. (hereinafter referred to as ‘iMaker’),China's leading provider of virtual influencers and digital ecosystems, recently announced that it has successfully raised tens of millions of yuan inSeries A2 financing. The latest round of financing includes additional investment from existing shareholder Porsche Ventures and new investment from several other strategic investors.

The Porsche Dreams in Colours Co-creation Campaign is an experimental H5 page that integrates user psychology, human-computer interaction, AI generation and other technologies. It guides users to continuously explore their feelings and choices about their dreams, and ultimately generates unique abstract art works that are exclusively theirs.

The investment emphasises the sports car manufacturer's understanding of the new consumer culture and trends relevant to young Chinese customers. It also underlines Porsche’s strategic objective of continuously investing in new application scenarios for digital content.The strategic investment in iMaker is another key step for Porsche to further expand its portfolio of digital products and services, and accelerate its digital transformation. In the future, Porsche will also cooperate with iMaker in the field of digital application scenarios and in-car digital ecosystems, making vehicles an important part of consumers' digital lives and entertainment, as well as creating a convenient, seamless and superior digital journey for customers.“We hope to provide diverse digital content and technical support for every shining idea, and find the proper solutions to make them come true in the best possible way. iMaker will support Porsche with the implementation and creation of digital content relevant to the automotive industry," says Xia Bing, the founder of iMaker, which was set up in late 2019 and has cumulatively closed four rounds of funding with several investors in the past year.